Unscary

An iPhone app by B43

Write faster, fairer performance reviews with AI

Join the waitlist

Coming soon to the App Store. We will email you the day it is ready.

The Unscary AI “Your path” screen. It mirrors the member's goal back as “You want to catch up and stop feeling behind,” then shows the four-rung climb, Automate, Standardize, Try and Recognize, with a “You're here” marker on Try.

What the research says

“Deloitte discovered that the firm's people spent 2 million hours a year on "completing the forms, holding the meetings, and creating the ratings" and the majority of the time was taken up by "leaders' discussions behind ”
Deloitte found its people spent about two million hours a year completing forms, holding meetings, and creating performance ratings. Source: www.goingconcern.com

Yes, AI helps with reviews — inside guardrails

When large firms have audited their review processes, the finding is always the same: forms, meetings, and ratings consume a staggering amount of manager time every cycle. AI genuinely helps — it turns scattered notes into clean first drafts, keeps structure consistent across a team, and surfaces patterns you missed. What it cannot do is know your people or own the judgment. That stays with you, which is why the real skill is using AI without outsourcing fairness to it.

A builder step in the Unscary AI app. The exercise reads “Now add the part that was missing,” showing a mock chat with a support-reply request and an empty Context slot, and a field below where the member writes the context to add.

How Unscary approaches review season

Unscary grew out of B43's in-person AI training for companies, where managers learn fastest on their real tasks. So the practice looks like your actual job: turning rough notes into a fair, specific draft, tightening tone, and checking AI-drafted feedback for accuracy before it reaches a person's file. Plain language throughout — no prompt-engineering mystique.

How it works in the app

Short lessons sized for a manager's day, hands-on reps built on realistic review scenarios, and points and streaks that keep practice going between cycles. A personal progress report shows your drafting speed and review instincts improving. The app is pre-launch on iOS — the waitlist is how you get in before review season returns.

Be ready before the next review cycle lands

Get early access