Unscary

An iPhone app by B43

Give every support agent the same strong writing — with AI skills that stick

Join the waitlist

Coming soon to the App Store. We will email you the day it is ready.

The Unscary AI “Your path” screen. It mirrors the member's goal back as “You want to catch up and stop feeling behind,” then shows the four-rung climb, Automate, Standardize, Try and Recognize, with a “You're here” marker on Try.

What the research says

“Access to the tool increases productivity, as measured by issues resolved per hour, by 14% on average, including a 34% improvement for novice and low-skilled workers but with minimal impact on experienced and highly skil”
A large field study found access to a generative AI assistant raised customer support issues resolved per hour by 14% on average, with a 34% improvement for novice and low-skilled workers. Source: www.nber.org

Why reply quality varies — and what AI changes

Every support team has its strongest writer, and every customer notices the gap between that writer and everyone else. A large field study of customer support agents found that an AI assistant raised the number of issues resolved per hour, with the newest agents improving the most — because the tool carried the habits of the best writers into everyone's replies.

A builder step in the Unscary AI app. The exercise reads “Now add the part that was missing,” showing a mock chat with a support-reply request and an empty Context slot, and a field below where the member writes the context to add.

How Unscary trains support writing with AI

Unscary teaches support teams to use AI the way strong agents already write: clear structure, accurate detail, and a tone that calms rather than escalates. Short lessons show the skill; hands-on reps have you practice it on realistic tickets — drafting, tightening, and checking replies before they go out.

What your team gets in the app

Each agent works through short daily lessons and practice reps, with points and streaks to keep momentum and a personal progress report to show what has stuck. Unscary is built by B43, whose team trains companies on AI in person — the same approach, sized for a support shift.

Unscary opens soon — bring the whole support team.

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