An iPhone app by B43
Lead AI strategy with hands-on feel, not secondhand summaries
What the research says
“Frequent AI use is also more common among leaders (defined as managers of managers), at 33%.”
“only 22% say their organization has communicated a clear plan or strategy for doing so.”
Why leaders need hands-on feel, not summaries
You cannot steer what you have never touched. Workplace research finds leaders now use AI more often than the people they manage, yet few organizations have communicated a clear plan for it — which means strategy is often set by people describing tools secondhand. Hands-on fluency changes the questions you ask, the budgets you approve, and the risks you catch.
How Unscary builds executive fluency
Short daily reps sized for a full calendar. Each one puts a real task in front of you — summarize a memo, pressure-test a plan, draft a message — so you feel where AI is strong, where it is confidently wrong, and where your judgment is the product. Plain language throughout; nothing to configure.
What the app gives you
Lessons in minutes, streaks that keep the habit honest, and a personal progress report you can put next to your team's. Unscary comes from B43, which trains companies on AI in person — this is the same training, made daily and made yours.
A few minutes a day changes how you lead AI.