An iPhone app by B43
Lead AI strategy with hands-on feel, not secondhand summaries
Coming soon to the App Store. We will email you the day it is ready.
What the research says
“Frequent AI use is also more common among leaders (defined as managers of managers), at 33%.”
“only 22% say their organization has communicated a clear plan or strategy for doing so.”
Why leaders need hands-on feel, not summaries
You cannot steer what you have never touched. Workplace research finds leaders now use AI more often than the people they manage, yet few organizations have communicated a clear plan for it — which means strategy is often set by people describing tools secondhand. Hands-on fluency changes the questions you ask, the budgets you approve, and the risks you catch.
How Unscary builds executive fluency
Short daily reps sized for a full calendar. Each one puts a real task in front of you — summarize a memo, pressure-test a plan, draft a message — so you feel where AI is strong, where it is confidently wrong, and where your judgment is the product. Plain language throughout; nothing to configure.
What the app gives you
Lessons in minutes, streaks that keep the habit honest, and a personal progress report you can put next to your team's. Unscary comes from B43, which trains companies on AI in person — this is the same training, made daily and made yours.
A few minutes a day changes how you lead AI.